Community managers act as a bridge between the company/agency and the clients. They aim to create a loyal following and a group of consumers. Using mainly social media, they communicate with potential customers and also monitor feedback and engagement – they find out what people are saying about the company and report back.
To be a community manager, you need to be empathetic and a good communicator; you must put yourself in the shoes of the clients, work out what they want from the company and then deliver it to them through a forum, social media or a blog. As there will be a lot of work to do and not many people to share it out with, community managers need to be good at multitasking and extremely organised – you need to be on top of your game. An awareness of current media trends is obviously important as that is where most of your time is focused, and is your platform for communication. Data analysis and negotiation skills are important too.
Above all, you need to be trustworthy, and also passionate about what you are representing. If you wholeheartedly love the product, you’ll be able to sell it to potential clients with meaning, and if you have a record of being trustworthy, people will be more likely to listen to you as you can deliver what you promise.
–A resume that showcases your writing, sales, marketing and event-planning experience will help. A degree in something like business, marketing, management or event planning —- Progress to a position like director of marketing
The UK national average salary is around £30,000, the minimum/starting salary is usually somewhere between £20,000 and £22,000 and community managers with experience can earn £41,000+.
More Info:
https://econsultancy.com/blog/68715-what-does-a-community-manager-do-and-what-skills-do-they-need
http://creativeskillset.org/job_roles/4255_media_account_director
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